News Center
Specializing in the development, manufacturing, and sales of display devices and HMI human-machine interface products.
Shenzhen Technology University and CNK Electronics Jointly Explore New Approaches to Digital Marketing for LCD Screen Exports
Release Date:
2025-06-03 00:00
Source:
On May 30, 2025, Dr. Wang Qian, Head of the Marketing Program at the School of Business of Shenzhen Technology University, together with a student team, paid a visit to CNK Electronics Co., Ltd. The two parties engaged in an in-depth industry–university–research exchange on strategies for expanding into the international market for small- and medium-sized LCD displays, with a particular focus on the core value of independent online stores and social media marketing.
Focusing on industry-specific characteristics and targeting overseas markets.
As an expert in small- and medium-sized LCD display solutions, CNK Electronics’ products are widely used across diverse sectors, including power‑monitoring equipment, portable consumer electronics, new‑energy system displays, and smart in‑vehicle terminals. During the seminar, Dr. Wang Qian emphasized that these high‑growth application areas represent ideal entry points for expanding into international markets. In the face of a complex global competitive landscape, precisely reaching overseas professional buyers and building differentiated brand awareness have become critical factors for companies seeking to break through.
Independent Website + Social Media Matrix: Building a Dual Engine for Foreign Trade Growth
The seminar conducted an in-depth analysis of the core channels for acquiring customers in today’s foreign trade—namely, the coordinated operation of company-owned independent websites and mainstream global social media platforms. Both parties unanimously agreed that:
An independent website is the cornerstone of a company’s digital assets overseas. , it is necessary to deeply optimize product technology showcases, the professional case library, and the seamless inquiry experience, thereby building an online portal that earns the trust of international customers.
Social media requires strategic, in-depth cultivation. For B2B scenarios such as power and automotive, LinkedIn’s professional community management and content marketing are essential; meanwhile, TikTok and YouTube can vividly showcase innovative applications of products in consumer electronics and portable devices, effectively sparking latent demand. Facebook advertising, on the other hand, should focus on precisely targeting industry decision-makers.
Industry–university–research collaboration to jointly cultivate practical, hands-on talent.
This exchange represents not only a collision of knowledge but also a practical demonstration of collaborative education between the university and industry. Dr. Wang Qian emphasized, “Enabling marketing students to immerse themselves in technology-driven enterprises like CNK and confront real‑world international trade challenges is an excellent approach to cultivating digital marketing professionals with an industry‑oriented perspective.” CNK Electronics’ management team likewise highly commended the university’s cutting‑edge insights into digital marketing and the fresh perspectives of its young talent, laying a solid foundation for future cooperation.
This seminar between Shenzhen Technology University and CNK Electronics marks a significant step: as domestic tech firms advance their strategic, precision‑driven expansion into overseas markets, they are actively leveraging the expertise of academic institutions and wielding digital marketing as a powerful tool to secure a higher‑value position within the global supply chain.
About CNK
CNK Electronics, founded in Shenzhen in 2010 and expanding its investment in Wuping, Fujian, in 2019, is a specialized, sophisticated, and innovative enterprise integrating the design, development, manufacturing, and sales of display devices. The company is committed to seamlessly blending smart technology with display innovation, offering customers worldwide a comprehensive portfolio of high‑quality, cost‑effective small- and medium‑size displays, along with tailored solutions and services. Guided by technological advancement and underpinned by uncompromising quality, CNK adheres to the principles of sustainable development, striving to become a leading innovator in the display industry and delivering superior, reliable, and responsive service to its clients.
Related News
> Established CNK Electronics’ Wuhan and Xiamen offices > Awarded the national “Little Giant” designation for specialized, refined, distinctive, and innovative enterprises > Recognized as a “Gazelle” innovative enterprise for four consecutive years > Certified as a provincial-level “Green Factory” > Listed on Fujian’s specialized board for “Specialized, Refined, Distinctive, and Innovative” enterprises > Designated as an innovation talent hub > Obtained ISO 13485:2016 and SA8000:2014 certifications
2025/12/25
CNK Electronics: Conducting Health Checkups for Employees’ Hearts
To promote the physical and mental well-being of all employees, CNK Electronics organized a free electrocardiogram screening program. The initiative included ECG examinations, cardiovascular health education lectures, blood pressure measurements, and centralized report review; those with abnormal results would receive individual follow-up. Every component was practical and thorough.
2026/09/20
In September, join CNK for a heartwarming birthday celebration.
The September breeze, carrying the gentle touch of early autumn, softly caresses every corner of CNK. In this season of harvest, we gather for a special occasion—the CNK employees’ September birthday celebration.
2026/09/14
On September 4, 2026, the 21st China International Small and Medium Enterprises Fair grandly opened at the China Import and Export Fair Complex in Guangzhou. Approved by the State Council and dedicated to small and medium-sized enterprises, this year’s fair is themed “Artificial Intelligence Empowering SMEs” and has attracted more than 2,000 domestic and international companies as exhibitors.
2026/09/04
© 2025 Shenzhen Xienkai Electronics Co., Ltd.
Website Development:China Enterprise Dynamics Shenzhen